Innovation, durability and Italian design define TOIO, a sailing apparel brand that is rapidly establishing itself in the international marine market. Founded in 2017 by Andrea Laura, the company builds on more than five decades of experience in the sailing industry.
In 2026, TOIO is proud to sponsor the International Dragon Class Edinburgh Cup/UK Grand Prix, reaffirming its commitment to one of sailing’s most respected racing classes. Supporting this prestigious event reflects the company’s passion for competitive sailing and provides an opportunity to engage with an international community that shares TOIO’s values of performance, craftsmanship and excellence on the water.
Before launching TOIO, Andrea Laura founded and led one of the world’s best-known technical sailing apparel brands. Under his leadership, the company became a major name in competitive sailing, sponsoring thousands of regattas worldwide and supplying technical clothing to numerous Olympic sailing teams representing different nations. The brand also partnered with several America’s Cup campaigns, including BMW Oracle Racing during the 20.13 America’s Cup in San Francisco. This extensive experience forms the foundation of TOIO’s commitment to performance, reliability and innovation.
Today, TOIO combines this heritage with a fresh approach to technical apparel. With its headquarters in Genoa, Italy, and a base on the Isle of Wight, the company benefits from two of Europe’s most important sailing centres, allowing its products to be developed and tested in a wide range of marine conditions.
Durability lies at the heart of TOIO’s philosophy. Rather than producing equipment with a limited lifespan, the company focuses on creating garments and footwear designed to perform season after season. By combining recycled materials, responsible manufacturing and advanced technical fabrics, TOIO aims to deliver products that are both environmentally responsible and exceptionally reliable.
Among its flagship products is the Forza 5 Jacket, developed for offshore sailing and engineered to provide outstanding waterproof protection, breathability and freedom of movement in demanding conditions. The brand has also gained international recognition with its innovative Deck Safety Shoe, shortlisted among the top five products at the 2024 DAME Design Awards. Hand-stitched and built with a lightweight fibreglass safety structure, the shoe offers excellent grip, protection and comfort without compromising flexibility on deck.
Beyond the racing world. TOIO also supplies technical apparel for superyacht crews, combining elegant Italian styling with professional-grade functionality. Through its customisation service, garments can be personalised with embroidery and printing for yacht crews, sailing teams and corporate clients.
As TOIO continues to expand internationally, the company remains focused on its founding vision: making premium technical sailing equipment more accessible while maintaining the highest standards of quality, innovation and craftsmanship. Built on decades of proven expertise, TOIO represents a new chapter in Italian sailing apparel, designed for everyone from professional offshore sailors to passionate weekend cruisers.
Find out more visit TOIO Cowes.